We've seen many big name collaborations over the past few years,
from Versace and H&M to McQueen and Puma, however this season, it is the
turn of the photographer.
Karen Millen, French Connection and Marks
and Spencer have all teamed up with world renowned photographers to create
stunning advertising campaigns and look books for their autumn winter 2013
collections.
At KM, a beautiful portrait look book was
created by David Bailey. In preparation for their global expansion, KM wanted
to create something visually stunning and beautiful. Baileys portraits aim to
show the brands story of 'creativity and craftsmanship'. The beautiful
precision of the images he creates are a perfect reflection on the stunning
quality and care that Karen Millen put into every garment.
French Connection took a different route. With their AW13
collection going back to the brands roots as a grungy, shocking and risqué brand,
they have certainly ticked all of the boxes with the help of Rankin. His campaign,
the first ran by his new agency, The Full Service, offers the customers a
chance to see how a garment is created and developed to be a garment for
purchase. The cleverly titled From Sketch
to Store, features completely naked models, who have had a garment sketched
on top of the print by illustrator Jo Bird. The model is then photographed in
the actual garment. This campaign has shocked and sent ripples of awe and
astonishment through the fashion world, which is just what they wanted to
achieve.
Finally, we come to Marks and Spencer, who’s latest TV campaign
has been shot by Annie Leibovitz. The campaign, featuring some of the most
influential women in the UK including Katie Piper, Monica Ali and Darcey
Bussell, embodies the brand perfectly. Their aim is to show intelligent,
confident women who have innate personal style. The sheer variety of women
featured; from singers, visionaries and campaigners, truly shows these women as
pioneers within their field. Annie does a beautiful job of capturing their beauty, intellectuality
and of course, a stunning AW13 collection.
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